When you’re first starting out as a Social Media Manager the client search does not have to be unbearable! Move aside cold calls, Facebook groups, and engagement tactics! Here are some real deal alternative methods you can use to find your ideal clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1. Google My Business⠀⠀⠀⠀⠀⠀⠀⠀⠀
Google My Business is easy to use and free advertising! Just as you would ask existing or past clients to write you a testimonial, ask them to leave a Google review. This drives traffic to your website and elevates your credibility. It puts you in front of more leads. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2. Strategic Partnerships ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Are there any complimentary service providers that you can create a mutually beneficial agreement with? For example, if you are a social media manager, can you reach out to your go-to web designer and create a referral program, where you get a % of the sale from every client you refer to them? I find that I refer clients to certain experts all the time, so why not turn it into something more. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3. Press⠀⠀⠀⠀⠀⠀⠀⠀⠀
Public relations and alternative media outlets are great ways to increase credibility and turn you into a sought-after pro in your field! If you want to get featured on podcasts or blogs, make the pitch! Be sure these outlets align with your brand to ensure you will be attracting your dream clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These methods are great to create a lasting presence! They are not only going to set your biz up for success, but you’ll be able to make life long connections to ensure you have a steady steam of potential clients without burning yourself out. It’s not a quick game when you are building a legacy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Which method are you going after? ⠀⠀⠀⠀⠀⠀⠀⠀⠀