How To Start and Launch Your Own Social Media Management Business
You love social media, right? You’re always on Instagram, Tik Tok, and even your friends are in awe by the way you post on your accounts. If you’re thinking it’s time to start a social media management business, you’re in the right place! Use this as your road map for starting and launching you very own social media management business!
1. Brand Foundations
We need to begin with the basics! Your very own brand! Granted, you likely love social media and have a knack for understand different brands, but it is so crucial to identify your very own brand story. It’s time to uncover your mission, your legacy, and do the brand discovery! (p.s. if you need help with this, join us inside Glow Getter Academy where we walk you through how to do this to really stand out from the crowd)!
Ask yourself these questions:
- Why am I different? What can I bring to this that stands out
- What kind of businesses do I thrive on working with and that light me up?
- What is my why and what experience do I have that helps me to gain insight into this subject?
You gotta discover your secret sauce. Like working with beauty brands? Go for it! Are you insanely skilled at video editing for Tik Tok? Try it out!
2. Brand Identity & Marketing
Your visual identity must showcase your values, brand ethos, and brand personality. Think of Rare Beauty vs Mac Cosmetics -– different brand personalities, here! If you’re not speaking to that specific clientele you’re going to have a hard time landing perfect fit clients. Equally important – is this brand personality a true reflection of you?
For example, GG & CO is feminine meets street style at Paris Fashion Week. Do you instantly get a sense of the imagery? You get a sense of this because everything that we do at GG & CO is aligned to this brand personality. The colours, the mood, the visuals.
To do: Create a knockout branding kit, visual identity guide, and consider custom templates. You don’t need to go wild with creating a website right away. Have a linkinbio page that showcases how clients can get in touch. There is also Milkshake ap that will assist with creating a mini website for your Instagram page.
3. Packages & Pricing
Remember, you do not need to offer everything to everyone. You’ll want to create packages that align to your interests, specialties, and skills. If you’re stuck on what to offer as a social media manager, consider joining Glow Getter Academy where we go over this in depth!
Create a package suite that highlights your skills and expertise. Trying to do it all will dilute your secret sauce! Calculate your pricing based on time, tasks, deliverables, and goal salary. But, don’t forget to account for profit margins! So often social media professionals base their pricing solely on an hourly basis, but this doesn’t take into account experience, skills, courses, etc! If you are truly stuck, we have a free pricing guide which you can download!
To do: download our free pricing calculator here.
4. Develop Client Experience & Implement Systems
As a social media manager your client experience is going to do so much for your business! Your clients will truly shout your name off the rooftop and send referrals your way! It will also help you to extend the lifetime client value (meaning your clients won’t want to leave) and position you as a sought after SMM (that’s social media manager).
You need to make your clients feel like a true VIP! (and yes, this is something we go over inside GGA) Elevate their onboarding package, remember their birthdays, have an automated experience, there is so much we can do to truly create the wow factor with our clients.
Systems do truly help create an epic client experience as it automates the whole process and feels so seamless!
Starting your own social media management business is easy when you have the roadmap to set it up for success. It’s so important to take the time to do this work before you jump in with serving clients, or you mind find yourself undercharging, overdelivering, and working with less than dreamy clients.
If you’re ready to be well on your way to be making money as a social media manager, check out Glow Getter Academy. We’ll have you transforming from shook to fully booked, hearing “I’ll get back to you” to “I need to work with you!”, and scaling your business to pro status in no time!
For more details on Glow Getter Academy, the course for social media managers, check out this page.
July 11, 2022